Infographics can be a great way to present information in a more condensed, user-friendly format, which can then help to increase engagement, interaction, and branding, through re-shares across the web.
And in the modern age of shortened attention spans, that can be a key consideration, especially when trying to cover more complex topics. You can’t squeeze everything into a visual representation, but it’s worth considering, as a means to boost your brand resonance across the web.
This might help – the team from Giraffe Social Media have put together a new overview of how to convert blog posts into infographic.
Could be worth considering in your process.