Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. Millions of people on Twitter search for what’s happening every day. Now advertisers
Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to analyze over 500 ads, across 70+ campaigns, in order to glean insight into key
Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year. Based on user behavior, including Pins saved, boards created and overall search activity, Pinterest
Yeah, this totally won’t be used for ill-purpose, and should absolutely be made available to the world. This week, Meta has launched a demo version of its new ‘Galactica’ language model for scientific papers, which is able to summarize academic
Looking to add Reels into your Facebook and Instagram marketing strategy for the upcoming holiday season? Latching onto the broader short-video trend, Reels is now Meta’s fastest-growing content surface, and has quickly become a valuable means to help boost exposure
What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022? That’s what the team from VidMob sought to find out in a new, three-part study, which saw VidMob analyze over 14,000 Snap ad campaigns,