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Tag: Brands

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bG9jYWw6Ly8vZGl2ZWltYWdlL3lvdXR1YmVfbWFzdGhlYWRfYWRzLmpwZw
February 9, 2023 No Comments

YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events. As explained by YouTube: “In a time of multiple screens and countless

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bG9jYWw6Ly8vZGl2ZWltYWdlL3R3aXR0ZXJfZ29sZF9jaGVja21hcmsuanBn
February 6, 2023 No Comments

Twitter’s Considering Charging Brands $1, 000 Per Month for its New Gold Checkmark

How much is a verification tick on Twitter worth for your business?  Clearly, there is value in having official recognition, and an indicator to visitors that this is your genuine, verified brand handle.  Would you pay $50 per month for

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bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19zdXBlcl9ib3dsMy5wbmc
February 2, 2023 No Comments

TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App

TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways. And while

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bG9jYWw6Ly8vZGl2ZWltYWdlL3Bpbl9tdWx0aV9vYmplY3RpdmUyLnBuZw
January 26, 2023 No Comments

Pinterest Provides New Insights to Help Brands Reach Consumers at Each Stage of the Purchase Cycle

Pinterest is looking to get brands to expand their thinking about Pin marketing, with a broader focus on the ever-evolving customer journey, and reaching your audience at each different stage of the process. As per Pinterest: “People on Pinterest are

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bG9jYWw6Ly8vZGl2ZWltYWdlL21ldGFfcmlnaHRzX21hbmFnZXIuanBn
January 25, 2023 No Comments

Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations

Meta’s looking to provide more help for businesses that are seeking to ensure their intellectual copyright is not being exploited within its apps, with the launch of a new, dedicated Rights Manager mini-site, which includes a complete overview of Meta’s

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bG9jYWw6Ly8vZGl2ZWltYWdlL2NhcHRlcnJhX3R3aXR0ZXJfc3VydmV5MS5wbmc
December 13, 2022 No Comments

53% of Brands Won’t Pay for Verification on Twitter, Survey Suggests

With Twitter re-launching its controversial $8 verification program today (which now costs $11 for some users), what impact will that have on the platform, and how are brands feeling about the changes to its verification program, which will now see

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December 8, 2022 No Comments

LinkedIn Announces New Privacy-Friendly Ad Targeting Options for B2B Brands

LinkedIn has announced some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners. First off, LinkedIn’s expanding its Group Identity audience targeting option to all ad types.

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bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19tYXJrZXRpbmdfcGFydG5lcnMxLnBuZw
November 29, 2022 No Comments

TikTok Launches Updated ‘Marketing Partners’ Platform to Help Connect Brands with Promotional Assistance

Looking to level up your TikTok campaigns for the last big push of the year? This could help – last week, TikTok unveiled its updated Marketing Partners website, which now includes a listing of 186 endorsed providers, from over 35

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bG9jYWw6Ly8vZGl2ZWltYWdlL0dldHR5SW1hZ2VzLTExNTEzNTg5NTMuanBn
November 18, 2022 No Comments

How Brands Can Turn Up the Heat on Social this Holiday Season

One of social media’s selling points for brands is the ability to quickly ramp up marketing outreach when needed. With mixed reports on just how strong sales will be for this year’s gift-giving season, now might be a good time

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bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19saXZlX2luZm8yLnBuZw
October 24, 2022 No Comments

TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]

Could live-streaming on TikTok be of benefit for your brand? Live-streaming is a huge part of TikTok’s Chinese version (Douyin), with billions being spent on TikTok live-stream commerce every year in the region. But thus far, western audiences haven’t been

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bG9jYWw6Ly8vZGl2ZWltYWdlL3R3aXR0ZXJfc29jY2VyMl92SDVOcFF4LnBuZw
October 13, 2022 No Comments

Twitter Shares Tips for Brands Looking to Tap into the World Cup 2022 Discussion

The 2022 World Cup begins next month, which will spark a flood of soccer-related chatter, with social platforms, in particular, likely to be awash with highlights and trends stemming from World Cup play. Which could provide new opportunities for your

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September 28, 2022 No Comments

Brands are Driving Higher Reach and Engagement by Posting Instagram Reels

It’s no secret that video content is dominating social media. TikTok has set the tone for fun, interesting, and more importantly, engaging video content. As a ripple effect, other platforms are now looking to increase engagement with their audiences by

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bG9jYWw6Ly8vZGl2ZWltYWdlL2lnX2d1aWRlczQucG5n
September 22, 2022 No Comments

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season. And if Instagram is part of your social media marketing

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September 14, 2022 No Comments

Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands

Creators are a key focus for Instagram, because it knows that if it can rope more creators in, and get them posting more often to its platform (instead of, say, the clock app), that will keep their fans coming back

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