YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events. As explained by YouTube: “In a time of multiple screens and countless
How much is a verification tick on Twitter worth for your business? Clearly, there is value in having official recognition, and an indicator to visitors that this is your genuine, verified brand handle. Would you pay $50 per month for
TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways. And while
Pinterest is looking to get brands to expand their thinking about Pin marketing, with a broader focus on the ever-evolving customer journey, and reaching your audience at each different stage of the process. As per Pinterest: “People on Pinterest are
Meta’s looking to provide more help for businesses that are seeking to ensure their intellectual copyright is not being exploited within its apps, with the launch of a new, dedicated Rights Manager mini-site, which includes a complete overview of Meta’s
With Twitter re-launching its controversial $8 verification program today (which now costs $11 for some users), what impact will that have on the platform, and how are brands feeling about the changes to its verification program, which will now see
LinkedIn has announced some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners. First off, LinkedIn’s expanding its Group Identity audience targeting option to all ad types.
Looking to level up your TikTok campaigns for the last big push of the year? This could help – last week, TikTok unveiled its updated Marketing Partners website, which now includes a listing of 186 endorsed providers, from over 35
One of social media’s selling points for brands is the ability to quickly ramp up marketing outreach when needed. With mixed reports on just how strong sales will be for this year’s gift-giving season, now might be a good time
Could live-streaming on TikTok be of benefit for your brand? Live-streaming is a huge part of TikTok’s Chinese version (Douyin), with billions being spent on TikTok live-stream commerce every year in the region. But thus far, western audiences haven’t been
The 2022 World Cup begins next month, which will spark a flood of soccer-related chatter, with social platforms, in particular, likely to be awash with highlights and trends stemming from World Cup play. Which could provide new opportunities for your
It’s no secret that video content is dominating social media. TikTok has set the tone for fun, interesting, and more importantly, engaging video content. As a ripple effect, other platforms are now looking to increase engagement with their audiences by
With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season. And if Instagram is part of your social media marketing
Creators are a key focus for Instagram, because it knows that if it can rope more creators in, and get them posting more often to its platform (instead of, say, the clock app), that will keep their fans coming back