While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people updated on important updates from friends and family is likely to ensure that many
Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info
Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. Millions of people on Twitter search for what’s happening every day. Now advertisers
If the Clippers are looking for a blueprint for turning a drain-circling season into a Finals run, they don’t have to look far. Last season, the Boston Celtics were 25-24 on Jan. 25. This season, the Clippers sport the exact
Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place. The updated Accounts Center will include all of your info
Meta’s upping its data privacy processes for young users, with new restrictions on how teens can be targeted by ads in its apps, and new control options that will enable teens to opt out of ad topics. First off, on
Australian Open spectators were warned on Wednesday that they risk being ejected if they target nine-time champion Novak Djokovic. The Serbian will be back at the Grand Slam in Melbourne next week after being deported on the eve of last
Pinterest has announced a new partnership with LiveRamp to implement data ‘clean rooms’ for selected Pinterest ad partners, which will enable brands to utilize their first-party data for ad targeting, without having to re-share that info with Pinterest. Clean Rooms help
La Liga has taken action after Real Madrid star Vinicius Jr. was the target of racial abuse in a match on Dec. 30. The star had items thrown at him from the stands after he was subbed off against Real
LinkedIn has announced some updated ad targeting options, as it works to align with evolving privacy regulations, while still providing optimal reach options for brand partners. First off, LinkedIn’s expanding its Group Identity audience targeting option to all ad types.
This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting options, which look fairly similar to its existing ad goals, but with some important differences. The
As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where
As it continues to develop its ad business, and provide more considerations for ad partners, Reddit has announced a major update to its Ads Manager platform, which will make it easier for businesses to get started with their campaigns, and