YouTube has added some new engagement options, including a new filter to find comments that have received replies, and more ways to interact with Shorts creators. First off, YouTube’s added a new comment reply filter option that will make it
YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events. As explained by YouTube: “In a time of multiple screens and countless
This is potentially good news, I don’t know… Today, Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won’t be ranked by Google Search. In a
So, this is a thing… more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more words more
TikTok has added four new options to its quick Promote ad feature, which enables brands to essentially boost their posts via a simplified campaign creation process in-stream. Originally launched in April 2021, Promote campaigns could originally be optimized for: Video
Dive Brief: Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest year of digital commerce ever. Mobile also commanded nearly 40% of
Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign? In this infographic, Sprout Social shares social media tips broken down as
With Microsoft looking to integrate ChatGPT into Bing, and many proclaiming AI responders to be the next evolution of search, it seemed inevitable that Google, too, would eventually throw its hat into the generative AI ring. Today, Google has announced
Reddit has announced a new set of custom avatars for the Super Bowl, created in partnership with the NFL, which will give football fans another way to engage with the event. As you can see in this image, Reddit’s football
Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings. First off, on users, Pinterest added five million more active users – most
Look, I know people have strong opinions about Elon Musk, and I realize that any criticism is going to be viewed as political commentary, even if it’s not (because I’m not American, I can’t vote, I don’t care about Hunter
With more than 100,000 active communities, Reddit covers a huge breadth of topics, bringing together passionate users in conversation about niche subjects, which can often help to shed light on more specific advice, insight and expert knowledge. Really, there’s a
When reading about digital marketing strategies and tips, you’ll often come across references to SMART goals, and ensuring you adhere to SMART principles in your approach. But what are SMART goals exactly? The team from SEMRush have put together a
How much is a verification tick on Twitter worth for your business? Clearly, there is value in having official recognition, and an indicator to visitors that this is your genuine, verified brand handle. Would you pay $50 per month for