Struggling to gain traction with your content efforts, both in Google search and on social apps?

Establishing the right content approach is critical to reaching the right audience – i.e. the people that are most likely to buy from your brand – while you also need to understand where they get their info, who they turn to for expertise, and how you can also get in with those sources to maximize your reach and response.

It takes time, and planning. And this overview from the team at SEMRush provides some key insights into exactly how you can go about it.

Incorporating a range of expert insights, SEMRush has put together a 10-step guide to creating content for any niche, including audience research, influencer identification, content creation, partnerships, etc.

There are some critical notes here, worth factoring into your content planning.

You can read more on the SEMRush blog.