Are you looking for ways to improve your PPC strategy? Want a handy list of tools to create better pay per click ad campaigns?

The team from SEMrush share their recommendations in this infographic.

They break things down as follows:

• Initial audit
• Keyword research
• Ad creation
• Landing page creation
• Bid automation
• Click fraud protection
• Call tracking
• Reporting
• Shopping campaign tools
• Split testing

Check out the infographic for more.