Are you considering investing in an influencer marketing campaign for your business? Want to know the positives and negatives of using influencers on social media?

Shane Barker shares the pros and cons of influencer marketing in this infographic.

Barker covers the following:

• Audience reach
• Trust and credibility
• Financial cost
• Time
• Risk

Check out the infographic for more.

A version of this post was first published on the Red Website Design blog.