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When reading about digital marketing strategies and tips, you’ll often come across references to SMART goals, and ensuring you adhere to SMART principles in your approach.

But what are SMART goals exactly?

The team from SEMRush have put together a quick overview of SMART goals, and what each element means, which could assist in your planning.

And yes, you should set SMART goals, based on these parameters.

SEMRush SMART goals