With more conversation switching to messaging apps, and DMs providing more direct, responsive engagement, that could provide more opportunity to connect with your customers via lead gen ads that drive direct connection from your promotions.

Meta has a range of lead gen ad options available, and recently, it published a new lead gen ads guide, which covers off on all of these options and tools, and highlights where each may fit in your strategic plan.

You can download Meta’s full lead gen ad guide here, but in this post, we’ll take a look at some of the highlights.

First off, the guide provides an overview of Meta’s various lead gen promotion options, which facilitate more direct connection with your audience.

The guide also provides performance insights on each, along with key notes in implementation.

While there’s also a full overview of how to set up each for optimal response.

The guide covers off on all of Meta’s lead gen options in detail, which could be worth keeping in handy for your campaign planning, and considering your lead generation options.

Meta’s seeing increased momentum with its lead gen ad products, especially in India, where WhatsApp is now a key connective tool for over a third of the population. Indeed, in its most recent earnings report, Meta reported that revenue generated by its Click-to-Message ads in India has doubled year-over-year.

That trend is also evident in other markets as well, as more people switch to messaging apps to interact, as opposed to posting publicly in their main feed. Turned off by divisive debates, as well as algorithmic reach restrictions, over time, more people are sharing in DM groups, and using their social feeds for discovery.

Which is where Meta’s lead gen ads come in, and it could be worth considering how these options could help improve your ad outreach leading into the holiday push.

Maybe another element to factor in. You can download Meta’s full lead gen ad guide here.