Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content.
![Longer Idea Pins](https://valideapp.com/wp-content/uploads/2023/02/Pinterest-Expands-Idea-Pin-Video-Length-to-5-Minutes.png)
As you can see in this example, shared by Lindsey Gamble, users can now upload 5-minute videos as Idea Pins, which is an expansion on the 60-second limit that’s been in place up till now.
That will provide more capacity to tell a story within your Idea Pins, and with Pinterest serving over a billion video views per day, it’s worth considering in your process.
Idea Pins, which Pinterest launched in 2021, are its take on the full-screen presentation format, with how-to guides and explainers performing particularly well as Idea Pin clips.
![Pinterest Creator Fund](https://valideapp.com/wp-content/uploads/2023/02/1676423279_7_Pinterest-Expands-Idea-Pin-Video-Length-to-5-Minutes.png)
The longer video length will give you more room to tell your story, and expand upon key elements, in a more engaging and rich way. But then again, they could also bore people who are used to skimming through quickly – you’ll need to experiment to see what works best.
Either way, it’s another consideration. The longer video option is being rolled out to all users.