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What are the latest trends in weddings, and how can you tap into them with your promotions?

This week, Pinterest has launched a new research report, in partnership with Zola, to provide insights into the big matrimonial planning trends of the season.

As explained by Pinterest:

“With more than 2 billion useful wedding ideas on Pinterest, and well over 2 million couples who’ve chosen Zola as their trusted partner in wedding planning, Pinterest and Zola are teaming up to reveal the biggest wedding trends of 2023, marrying Pinterest trends with Zola expert insights to showcase how couples can bring inspiration to realization throughout their entire planning process from engagement to newlywed life.”

The report looks at all aspects of wedding and honeymoon planning, using Pinterest insights to highlight the biggest, rising trends of 2023.

Key wedding trends of the season include ‘Maximalist Weddings’, alternative color palettes (including hot pink and emerald green dresses), as well as sustainable celebrations.

There’s also an overview of the most popular wedding dresses, along with make-up and hair styling options.

Pinterest 2023 Wedding Trends Report

There are also insights into wedding party trends (black bridesmaid dresses are another key color shift), along with top honeymoon destinations.  

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

According to Zola, the average cost of a wedding in 2023 is $29,000, with a range of these new trends being incorporated into the bridal celebrations, which could present a range of new opportunities for marketers.

If your business is at all related to the wedding industry, it’s worth taking a look, and considering whether you can tap into the latest trends.

You can check out the Pinterest x Zola 2023 Wedding Trends Report here.