TikTok has published not one, but two new reports which examine the value of the platform for gaming promotions, and the growing TikTok Gaming community.

The first report, created in conjunction with NewZoo, explores the importance of community in game marketing, and how gaming marketers need to reach players where they spend the most time. Which, of course, is where TikTok comes in, with its burgeoning user base in various categories, while gaming, specifically, is a key focus for many creators in the app.

Which brings us to the second report, created in partnership with Material, which takes a closer look at the behaviors of gamers on TikTok, in order to shed more light on how to connect with them, and why you want to.

Gaming is a key driver of online culture, and with the holiday season fast approaching, now is the time for game developers to enact their marketing plans, in order to maximize Christmas sales.

And that can also extend to gaming-related industries, with these notes providing more pointers as to how to reach the gaming audience in the app.

TikTok has summarized the key insights from the second report into an infographic (below), while you can download the NewZoo report (with email sign-up) here.