Here’s a small, but potentially interesting new Twitter update that you could see (literally) floating around in the app.
As you can see in this example, Twitter has added a new element to its branded hashtag experience which will see the screen flooded with the respective graphic when users tap the branded tag.
Which isn’t a major update, but it could add a new level of interaction, which could make its ‘hashmoji’ campaigns more enticing.
The project was developed last year – as explained by Twitter’s Leah Culver:
“For Hack Week 2022, [we] assembled a team to build a fun feature for Twitter advertisers as an upsell to branded hashtags… and we won. Shipping this feature would only take a week of engineering work and so I was certain we would be able get it done… and yeah, that didn’t happen. We got a lot of “NO” for not very good reasons. When Elon Musk took over at Twitter, we saw our chance.”
Again, it’s not a major change, but with branded hashtags already helping to drive improved campaign response, it could be another element to enhance resonance, and make your promotions stand out in the app.
![Twitter branded hashtag stats](https://valideapp.com/wp-content/uploads/2023/01/Twitter-Adds-‘Hashfetti-Effect-to-Branded-Hashtag-Campaigns.png)
Either way, it’s another consideration for your tweet promotions, and building a more engaging brand experience in the app.