This could help to optimize the management of your YouTube channel. Today, YouTube has announced that it’s expanding its ‘Channel Permissions’ element, which will now enable YouTube channel owners to approve selected users to manage their channel within the main YouTube app, in addition to current access via YouTube Studio.

YouTube has enabled creators to allocate management roles for their channels for some time, but up till now, this has only been available via YouTube Studio. Now, users within the main YouTube app, on desktop and mobile, will also be able to post on an approved owner’s behalf.

As explained by YouTube:

“Today, we’re happy to announce that managers, editors, and editors limited roles, can manage a channel on behalf of a channel owner directly on YouTube, on mobile and desktop, in addition to YouTube Studio. This unlocks key new features, such as creating a Short, adding a post, managing playlists, and commenting on any YouTube video as the owner.”

That’ll provide more capacity to share the channel management load in the app, while as YouTube notes, it’ll also provide expanded posting functionality, which could be a big benefit for your YouTube approach.

It’ll also enable broader privacy protection:

“Channel permissions is great from a privacy and safety perspective, as owners and delegates no longer have to share passwords or risk their watch and search history being viewable across other users.”

Channel permissions are listed in YouTube Studio, under ‘Settings’ > ‘Permissions’. From there, you invite other users to manage your channel, or you can update your existing delegation.

YouTube further notes that channel permissions can be particularly beneficial for music partners, as they allow artists to give labels or management access to their account without granting full access.

That could be another consideration in your process, in managing your YouTube presence.