With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season.

And if Instagram is part of your social media marketing strategy, then this will help – today, Instagram has shared a new series of guides on how brands can utilize different elements of the app, covering Reels, Shops and creator collaborations.

As per Instagram:

“Our Business of Instagram series of how-to guides will help you reach your business goals with tactical guidance on how to set your shop up on Instagram up for success, make effective Reels video ads and build connections with new communities through creator partnerships.”

The three guides, each of which you can download here, provide overviews of the key considerations for each element, all summarized into brief, 8-9 page summaries to help guide your planning.

And there’s some good info here, including notes on how to utilize Reels, Instagram’s fastest-growing content type.

Of course, Reels on IG has seemingly hit some problems of late, but even so, with Instagram looking to push Reels wherever it can, it could provide a key promotional pathway this holiday season, and these tips could help to refine your Reels approach.

The creator collaboration guide, meanwhile, outlines important considerations in selecting the right creators to partner with.

Again, each guide is only brief, so there aren’t in-depth rundowns on every aspect. But they do provide some key pointers and considerations, which could help to boost your overall IG approach.

Worth checking out either way – you can download Instagram’s brand marketing guides here.